1. What is the company's current marketing strategy?

• What channels are used? (online advertising, social media, traditional marketing, etc.)

• What are the objectives of this strategy?

2. What is the company's annual marketing budget?

• How is the budget distributed between different channels and activities?

3. What are the results and performance of recent marketing campaigns?

• What are the key performance indicators (KPIs) monitored?

• Are there any reports or market research available?

4. What is the perception of the brand in the market?

• How is the company perceived by customers, partners and competitors?

5. What are the company's target market segments?

• How are these segments defined and reached?

• Is there any demographic or psychographic data available?

6. What is the state of relations with customers and partners?

• Are there any loyalty or partnership programs in place?

• What are the customer satisfaction levels?

7. Does the company have a customer database?

• What is its size and quality?

• How is it used for marketing campaigns?

8. Who are the company's main competitors and how does it position itself in relation to them?

• What are the comparative advantages and disadvantages?

9. Are there any specific marketing issues or challenges the company faces?

• What are the potential risks?

10. What is the marketing plan for the future?

• Are there any initiatives or projects underway for expansion or diversification?

1. What is the condition of the company's website?

• What is the current hosting and technical details?

• What are the performance statistics (traffic, bounce rate, conversions, etc.)?

• Are there any technical issues or opportunities for improvement?

2. What are the main elements of the website?

• What are the objectives of the site (e-commerce, lead generation, information)?

• How is it structured (main pages, content, SEO)?

3. What are the company's social media accounts?

• Which social networks are used (Facebook, Twitter, LinkedIn, Instagram, etc.)?

• What is the size and engagement of audiences on each platform?

• What is the content and social media management strategy?

4. How are data and tracking managed?

• What analysis and tracking tools are used (Google Analytics, Tag Manager, etc.)?

• How is data collected and analyzed?

• Are there regular performance reports?

5. What is the status of the CRM (Customer Relationship Management) system?

• What CRM is used (Salesforce, HubSpot, Zoho, etc.)?

• How is customer data integrated and managed?

• What are the lead and sales management processes?

6. What is the state of the customer databases?

• What is the size and quality of the databases?

• How is data segmented and used?

• Are there any privacy and compliance concerns?

7. What tools and systems are used for marketing automation?

• What tools are in place for email marketing, nurturing, and automated campaigns?

• How are these tools integrated with other systems?

8. What are the digital content management processes?

• How is content created, reviewed, and published?

• What content management tools (CMS) are used?

9. What are the company's digital assets?

• Are there any proprietary software, applications, licenses?

• What are the rights and licenses associated with these assets?

10. Are there any potential risks or issues related to digital properties?

• Are there any security vulnerabilities?

• Are there any compliance issues with digital or data protection regulations?

1. What is the general state of the company's IT security?

• What are the main security tools and technologies used (firewalls, antivirus, etc.)?

• Are there documented and enforced security policies?

2. What are the cybersecurity risk management processes?

• How are risks identified, assessed and managed?

• Are there regular audits or security assessments carried out?

3. What are the security incident management protocols?

• Is there an incident response plan?

• How are incidents detected, reported and resolved?

4. How is sensitive data protected?

• What encryption mechanisms are used for data at rest and in transit?

• Are there appropriate access controls for sensitive information?

5. What is the status of data backups?

• How often are backups performed?

• How are backups stored and protected?

• Are there regular recovery tests performed?

6. What are the access and identity management processes?

• How is access controlled and managed (multi-factor authentication, password management)?

• What are the practices for managing user access rights?

7. What is the level of awareness and training of employees on cybersecurity?

• Are there regular safety training programs?

• How are employees informed about threats and best practices?

8. What are the processes for vulnerability and update management?

• How are vulnerabilities identified and corrected?

• What is the procedure for applying updates and security patches?

9. How are partners and third parties managed in terms of security?

• Are there processes for assessing the security of suppliers and partners?

• Are there any security requirements in contracts with third parties?

10. Are there any certifications or safety standards followed?

• Is the company compliant with standards such as ISO 27001, GDPR, or PCI-DSS?

• Are there any security certifications obtained by the company?

1. What is the company's overall marketing strategy?

• What are the short, medium and long term objectives?

• How is the strategy aligned with overall business objectives?

2. How is the marketing budget allocated?

• What is the budget distribution between the different channels and activities?

• Are there budget lines for specific campaigns, content development, etc.?

3. What are the processes for creating and managing marketing campaigns?

• How are campaigns planned, executed and monitored?

• What tools or systems are used for campaign management?

4. What are the company's public relations and communications management practices?

• What are the main messages and the communication strategy?

• How are communication crises managed?

5. What is the structure of the marketing team?

• What are the roles and responsibilities of the team members?

• Are there any subcontractors or external agencies involved?

6. How does the company evaluate and select its marketing partners?

• What criteria are used to choose agencies, influencers or partners?

1. What are the company's main digital marketing assets?

• What tools and platforms are used for digital marketing (CMS, emailing tools, etc.)?

• What are the social media and content assets?

2. What are the results of past marketing campaigns?

• What are the main KPIs used to evaluate the success of campaigns?

• What reports or analyses are available for previous campaigns?

3. How does the company manage SEO and SEM?

• What are the results of SEO efforts (keyword ranking, organic traffic)?

• What is the budget and performance of SEM (paid advertising) campaigns?

4. What measurement and analysis tools are used?

• What tools are used for performance monitoring (Google Analytics, reporting tools, etc.)?

• How is data collected and analyzed?

5. What is the return on investment (ROI) of the different marketing activities?

• How is ROI calculated and measured?

• Are there regular reports on the ROI of campaigns and initiatives?

6. What creative content and resources are available?

• Is there a content library (images, videos, texts)?

• What are the usage rights for this content?

1. How does the company manage customer relationships?

• What customer loyalty or satisfaction programs are in place?

• How are customer returns and complaints handled?

2. What is the state of the customer databases?

• What is the quality and quantity of customer data available?

• How is data segmented and used for marketing?

3. What are the processes for managing leads and sales opportunities?

• How are leads generated, tracked and converted?

• What tools or systems are used to manage leads?

4. How does the company measure customer satisfaction and engagement?

• What tools or methods are used to collect customer reviews and feedback?

• How is this information used to improve marketing strategies?

5. What are the current partnerships and collaborations?

• Who are the main marketing partners (agencies, influencers, media)?

• How are these partnerships managed and evaluated?

6. Are there any co-branding or co-marketing programs in place?

• What are the details of these programs?

• How are the results and benefits of these initiatives measured?

1. What are the financial details of the transaction?

• What is the agreed purchase price?

• What are the payment terms (amount of deposits, schedule, payment terms)?

2. What are the details of the contractual clauses?

• What are the terms and conditions of the sales agreement?

• Are there any specific clauses relating to guarantees, indemnities or price adjustments?

3. Are there any conditions precedent to closing the sale?

• What commitments must be fulfilled before closing (regulatory approvals, financing conditions)?

• What are the steps required to complete the transaction?

4. What legal documents are required for closing?

• What documents must be signed (sales contract, notarial deeds, confidentiality agreements)?

• What are the document verification and validation processes?

5. How are tax obligations and fees managed?

• What are the taxes and fees associated with the sale?

• Who is responsible for paying taxes and transfer fees?

6. What are the terms of transfer of ownership?

• How will ownership of assets, titles or rights be transferred?

• What are the processes for registering transfers with the relevant authorities?

1. What are the transition plans for the transfer of operations?

• What are the processes to ensure a smooth transition of operations?

• What are the arrangements for the transfer of current contracts, licenses, and commitments?

2. How will employees be integrated or transferred?

• What are the plans for human resources management (employee transfer, employment contract management)?

• How will communication with employees be managed?

3. What are the communication strategies for customers and partners?

• How will customers, partners and suppliers be informed of the change of ownership?

• What are the plans to maintain existing relationships and manage expectations?

4. What are the processes for transferring systems and technologies?

• How will computer systems, software, and data be transferred?

• What are the plans to ensure continuity of services and operations?

5. How will physical assets and properties be transferred?

• What are the processes for the transfer of material assets (buildings, equipment)?

• Are there any inventories or assessments required?

6. What are the plans for stakeholder relationship management?

• How will relationships with key stakeholders be maintained and managed?

• What are the plans for partner and supplier integration?

1. How will post-transaction performance monitoring be done?

• What are the criteria and indicators for evaluating the success of the transaction?

• What are the processes for collecting and analyzing feedback?

2. What are the after-sales follow-up or support commitments?

• Are there any training, technical support or after-sales consultation commitments?

• What are the details of ongoing services or support?

3. How will questions or disputes be handled after the transaction?

• What are the mechanisms for resolving any disputes or litigation?

• Are there any mediation or arbitration procedures provided for?

4. What are the plans for the transaction closing report?

• How and when will the final transaction report be prepared?

• What details should be included in the closing report?

5. What are the commitments regarding guarantees or compensation?

• What are the terms of the guarantees offered by the seller?

• How will compensation be managed in the event of claims or non-conformities?

6. How will the integration of new entities be supervised?

• What are the plans for full integration of new operations, teams or systems?

• Who will be responsible for overseeing and coordinating the integration?