Online Shopping | Garden Center
This online garden center has successfully operated year-round by adapting its offering over the years. Positioned on the first pages of search engines for a range of garden products, a lot of effort has been put into this. A significant advertising expenditure was made with a marketing agency for 4 years. This business is ideal for a nursery or a landscaping contractor who wants to add an online transactional facet to their business.
Home and garden
Selling products online
4
$45,000 (6 months)
$40,000
$183,333
Assets
1-9
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Highlights: - Revenue almost doubles every year, from $50,000 in 2019 to $120,000 in 2020 and $215,000 in 2021. The year 2022 being more a year of consolidation and caution with the context global economic outlook, we expect to end the year with a figure business around $215,000 (sales to consumers and companies). - We have more than 1500 active customers and/or those who have already purchased at least once from our online store, including 54% of our customers who purchase from recurring manner after their first purchase with us. - Nearly 200 verified Google reviews from our customers with an average rating of 4.9 out of 5 - More than 25 reviews on our Facebook page with an average rating of 5 out of 5 - An average basket of $150 per purchase (all seasons combined) - More than 175,000 visitors to the site since 2019 ● Rapid generation of sales following an advertising campaign ● Possibility to further expand and diversify the product range infinitely ● Low fixed operating costs compared to a physical store ● Unlimited growth potential (can easily triple or quadruple the year-over-year revenues without additional investments in fixed assets) ● No limit on the number of daily sales (compare to a store physical with limited parking or floor space sale) ● Less impact of weather on sales ● High customer loyalty rate ● Exponential growth of online commerce in general in over the next few years ● Securing sales by pre-selling products before the start of the season (very popular with our customers) ● Financing of purchases in several installments allowing to increase the average basket (impossible to do for a physical store). ● Much better knowledge of customers and their purchasing habits compared to a physical store which cannot obtain such data ● Allows much more precise supply management using detailed reports on trends, customer purchasing habits, shopping cart average etc. ● Helps prevent stock shortages in advance with inventory analysis detailed reports ● No restrictions on the geographical area compared to a store physical ● Optimization of advertising campaigns and promotions following the analysis of detailed customer reports (location, gender, purchasing habits) etc.) ● Automated bulk sales system ● Google ranking rivaling large garden centers ● More than 50% of our traffic is generated organically (free) ● POS system integrated into the platform ● Elderly and/or people with reduced mobility greatly appreciate the service delivery because they can no longer move easily. This clientele will increase from year to year with the aging of the population. ● Online visibility and reputation will greatly increase traffic in store. The Contact page is the 8th most visited page on the site.